Core Values
Honest Food-Global Taste
Korean Food, Shared Worldwide
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01
Integrity · Credibility · Trusta
Built on honest principles and trust, we practice responsible,
long-term business across our products, partnerships, and market relationships. -
02
Globalizing the Intrinsic Value of Korean Food
We position Korean food not merely as cultural content,
but as a global standard for food that is good for people everywhere.
Through localization that respects regional cultures,
we expand the essence of Korean cuisine. -
03
Quality First in Product Development
Quality is the starting point of all products and services.
We prioritize craftsmanship over speed and trusted quality over trends,
maintaining standards that hold their own in global markets. -
04
Market-Oriented Products & Services
We think from the perspective of the market and consumers, not the company.
By reflecting the needs of different countries, cultures, and segments,
we continuously refine our product planning and business structure.
Honest Food
Korean Cuisine
Global Standard
Health & Wellness
Authenticity
Trust
Craftsmanship
Cultural Value
Sustainability
Better Everyday Life
Honest Food
Korean Cuisine
Global Standard
Health & Wellness
Authenticity
Trust
Craftsmanship
Cultural Value
Sustainability
Better Everyday Life
Honest Food
Korean Cuisine
Global Standard
Health & Wellness
Authenticity
Trust
Craftsmanship
Cultural Value
Sustainability
Better Everyday Life
Honest Food
Korean Cuisine
Global Standard
Health & Wellness
Authenticity
Trust
Craftsmanship
Cultural Value
Sustainability
Better Everyday Life
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Integrity & Trust
As a company that places the highest value on honesty and trust,
we maintain transparency and consistency across every stage—
from ingredient sourcing to manufacturing, distribution, and global partnerships.
We build long-term trust through integrity, transparency,
and consistent quality across the entire value chain. -
Globalizing Korean Food Values
Expanding the intrinsic value of Korean food to global standards,
we go beyond simple exports to establish the philosophy, flavors,
and cultural value of Korean food for global markets.
We globalize the intrinsic values of Korean food while preserving its authenticity. -
Quality First
Quality is the standard behind every decision.
We prioritize product completeness and reliable quality over market speed.
Quality comes first in every stage of product development and commercialization. -
Market-Oriented Innovation
We develop product and services with a market- and consumer-centered approach,
planning strategic offerings tailored to the needs of each country, culture, and segment.
We design products and services aligned with market needs and consumer insights. -
Commercialization Excellence
We leverage commercialization capabilities that go beyond development,
with the execution strength to connect product planning, development,
branding, export, and distribution all the way to the end.
We specialize in turning products into scalable global businesses. -
Sustainable Growth
We build a sustainable structure for global growth,
focusing on long-term partnerships and brand equity rather than short-lived trends.
We pursue sustainable growth through long-term partnerships and brand equity.