Brand Story
Korean Food Essentials
We believe a Korean meal is complete with rice, guk (soup) or tang (stew), and various banchan (side dishes).
These elements complement one another to form a single table that becomes the starting point of the energy that carries us through the day.
By realizing each of these core elements of Korean cuisine as products with their own integrity,
we aim to bring Korean food into the everyday lives of consumers around the world.
Rice, the Foundation of Korean Food
The phrase “living on the strength of rice” reflects the belief that rice is not just a carbohydrate,
but a vital source of energy for everyday life.
We believe that rice, above all else, should be made with ingredients that are truly good for the body.
That is why we have built our products around clear standards at every step—from ingredients and processes to texture and cooking methods.
The Taste of Korean Cuisine
Spicy, salty, sweet, sour, and bitter—the five tastes that can be perceived by the human palate come together in Korean cuisine without clashing,
forming a natural harmony.
Such multi-layered balance of flavors goes beyond simple stimulation, opening the door to a new world of food culture unlike anything experienced before.
That is why
Korean cuisine has drawn global attention and evolved beyond a passing trend into a cultural phenomenon.
We translate such unique appeal of Korean flavors into products that communicate taste in the most intuitive way,
bringing everyday enjoyment to tables around the world.
Sauces That Define Korean Flavor
Sauces are the final element completing the flavor of Korean cuisine.
They highlight the character of each ingredient and define the direction of a dish,
making it easy to enjoy the depth and pleasure of Korean flavors in everyday life without the need for professional cooking.